Oregon residents file lawsuit against Grocery Outlet, citing deceptive sales strategy

The lawsuit argues Grocery Outlet uses fabricated reference prices labeled as “elsewhere” prices without identifying the actual competitor source.

PORTLAND, Ore. — Oregon Consumer Justice, a nonprofit consumer rights organization, filed a lawsuit against Grocery Outlet Inc. and dozens of its affiliated Oregon operators, alleging widespread use of fictitious “elsewhere” pricing that violates state consumer protection laws.

The lawsuit, filed by three Oregon consumers — Schearon Stewart, John Franz and Roger Sullivan — claim that the California-based grocery chain misleads customers through deceptive reference pricing practices via inflated or fabricated reference prices labeled as “elsewhere” prices without identifying the actual competitor source, a practice which the

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