Business Development Canada made headlines in October 2023 when it revealed that almost half as many Canadians are starting businesses today compared to 20 years ago.
This is alarming, as the vast majority of jobs in Canada — 98 per cent — are created by small business entrepreneurs. The health of our economy is built on the backbone of these enterprises.
To build more small- and medium-sized businesses, and create more jobs in turn, Canada needs to create more entrepreneurs.
My recent study with my colleagues Shasha Liu and Brock Smith at the University of Victoria offers a way forward. Our study reveals that instilling an entrepreneur-possible self —
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