The Pac-12 Conference has unveiled a refreshed logo created by Vancouver-based Lincoln Design Co., a firm with a global brand design portfolio.
VANCOUVER, Wash. — As part of its ongoing rebuild, the Pac-12 Conference just unveiled a refreshed logo created by Vancouver-based Lincoln Design Co. The design preserves the conference’s historic shield aesthetic while introducing modernized elements. The Pac-12 soft-launched the logo this week to coincide with spring football games across the conference.
“It was definitely exciting,” art director Dave Tolbert said, recalling when the firm learned it had been selected. “We knew we were up against a couple of really big agencies.”
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