Motley Fool: A growing giant

Google parent company Alphabet (Nasdaq: GOOGL) (Nasdaq: GOOG) is a favorite among tech investors, largely because of Google’s dominant position in online search and advertising. Google is so much more than a mere search engine, though. It’s an entire ecosystem ultimately designed to monetize its users no matter how they use it.

Think about it. The world’s 1.5 billion-plus users of Gmail may love the fact that it’s “free.” But once logged in with their Google credentials, those consumers are automatically logged into the company’s other offerings, like Google Docs and Google Maps, as well as the Google Play app store – and YouTube, the world’s busiest video hosting

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