The perceptions of Canadians on the institutions and features that can elicit feelings of pride went through fascinating shifts over the past year. Six of the 12 items we test on an annual basis saw significant increases since our previous survey in 2025.
Pride in the Canadian Armed Forces reached 74 per cent across the country, up eight points in a year and the highest level recorded since 2020. This growth is pushed primarily by Albertans (81 per cent) and British Columbians (82 per cent). In fact, the Armed Forces are one of just two institutions and features that make more than four in five British Columbians proud, along
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