Founder of downtown retailer ‘UnderU4Men’ retires, new owner to relocate store

The gay-owned men’s underwear boutique will remain in downtown Portland with continued focus on revitalizing the downtown business district.

PORTLAND, Oregon — In the most basic of terms, you could have called it a retirement sale on men’s underwear. 

But a quick look around UnderU4Men Tuesday night and it’s clear the longstanding gay-owned downtown retailer is anything but basic. It’s been that way since 2006 when founder Steven Lien opened it.

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“I’m really proud that our employees and our customers have always just been really loyal to a downtown Portland store,” said Lien.

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