The limited-edition beer, aptly named “Nature Calls,” is described as a crisp lager infused with bear poop during the brewing process — and is 100% safe to drink.
PORTLAND, Ore. — Columbia Sportswear and Breakside Brewery announced a collaboration Wednesday on a unique new product — a bear poop-infused lager.
The limited-edition beer, aptly named “Nature Calls,” is described as a crisp lager infused with bear poop during the brewing process. It is part of Columbia’s “Engineered for Whatever” brand campaign, which is trying to prove that the sportswear company can prepare people for absolutely anything — even “nature’s most unexpected ingredient,” according to a news
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