TAHLEQUAH, Okla. (AP) — It is time for Jeep to stop using the Cherokee Nation’s name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said.
Chief Chuck Hoskin, Jr. said in a statement first reported by Car & Driver magazine that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products.
“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Hoskin said.
Kristin Starnes, a spokeswoman for Jeep’s parent company, Amsterdam-based Stellantis, said in a
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