Canby company plays major role in creation of turf for World Cup matches

Pure Seed has farms research farms in Oregon and North Carolina.

CANBY, Ore. — To say Crystal Fricker is giddy about grass would be an understatement. 

“It’s a natural thing,” Fricker said. “It’s a good thing. It’s a green thing and we love working with it.”

That much is clear when you walk around the Canby-based farm that is home to Pure Seed. The grass seed company has been owned and operated by Fricker’s family for decades.

“Everything starts with breeding and genetics in the turf grass world,” Fricker said.

Producing the perfect pitch, Fricker says, does not happen over

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