TORONTO — Retail experts say Canadian Tire will be a good home for Hudson’s Bay and its brands but the company will need to strike the right balance when using them on products.
They say Canadian Tire will have to weigh the integrity and heritage of the 355-year-old department store with the wealth of possibilities brands like the multi-coloured stripes bring.
Elisha Ballantyne, a Toronto-based retail consultant who has worked for Target, Walmart and Zellers, says it would make sense for Canadian Tire to keep selling striped point blankets and also extend the motif to outdoor gear.
However, Grant Packard, associate professor of marketing at York University, says if
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