Geopolitical tensions have left some Canadian companies with American-sounding names facing unprecedented marketing challenges.
U.S. President Donald Trump’s ongoing insults to Canadian sovereignty, and threats he could call off trade talks, or invoke tariffs, have stoked Canadian patriotism and prompted determination by some consumers to prioritize patronizing Canadian businesses.
Misunderstandings about corporate origins and owners’ residences can take place.
Fast-food chain Tim Hortons is widely viewed as a Canadian company, as its head office is in Toronto.
Its corporate owner, however, is Restaurant Brands International Inc. (RBI) (TSX:QSR), which has its head office in Miami.
RBI’s largest shareholder is the New York City-based private equity firm 3G Capital Partners
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