When Tyler Hepple posted a short video on TikTok three years ago showing how potatoes are farmed, he didn’t expect it to go viral.
Today, Hepple’s Potatoes Corporation, a Surrey-based family farm, posts regularly on the platform and has more than 788,500 followers eager to learn about the farm’s behind-the-scenes operations and B.C.’s potato industry.
“I want to show people how agriculture works so they’re more connected with their food,” said Hepple, who manages operations at the farm. “And it’s kind of fun.”
Hepple is one of a growing number of B.C. small business owners using TikTok to build brand awareness and connect with customers.
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