At Memory Lane Motors in Southeast Portland, founder Dale Matthews keeps the past alive and crooning through rhymes and songs and shining chrome.
PORTLAND, Ore. — Some of the best and longest lasting memories roll through Southeast Portland at 26th and Holgate. You could say they’re “fuel-injected” by used car salesman Dale Matthews. At 82 years old, he is still the first guy in the door at the business he built nearly 50 years ago, Matthews Memory Lane Motors.
As Matthews opens the door to the shop each morning at 8 a.m., he breathes in the smell that reminds him of the job he loves.
“It’s the
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