Aritzia quickly building loyalty with U.S. expansion: CEO

Aritzia Inc. says its expansion plans are so far paying off.

The Vancouver-based retailer, which has been pushing deeper into the U.S., has noticed store openings have become a reliable source of revenue growth because of how fast they’re building loyalty with new customers.

“They are performing right out of the gate,” chief executive Jennifer Wong told analysts on a call Thursday. “In the past, several years ago, we would talk about a bit of a ramp that would occur, but right now, we see lineups the day we open.”

Her remarks came as Aritzia is capping off a fiscal year in which it opened 14 new boutiques

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