The company’s pricing decision for its latest line-up of iPhones came as a mild surprise.
CUPERTINO, Calif. — Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a longer lasting battery — all at the same prices as last year’s models, despite inflationary pressure that has driven up the cost of many other everyday items.
That pricing decision, revealed Wednesday during Apple’s first in-person product event in three years, came as a mild surprise. Many analysts predicted Apple would ask its devout fans to pay as much as 15% more to help offset rising costs for many components.
The hoopla surrounding
→ Continue reading at KGW TV