Adidas on bra ad response: 'We want to celebrate bodies'

The brand’s newest ad campaign gets up close and personal into the world of ideal breast support.

PORTLAND, Ore. — Apparel brand Adidas created a social media stir Wednesday with a new ad for its sports bras, but the company responded to online backlash saying its mission is to serve all body types.

The company, which has its North American headquarters in Portland, posted a photo collage of 25 pairs of bare breasts in all different shapes, sizes and skin colors to its Twitter account Wednesday with the caption “We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our

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