Amber Seelig’s inspiration goes back to her childhood shopping at Nordstrom.
Growing up in Ballard, Amber Seelig would venture downtown as a teenager to shop at BP., Nordstrom’s iconic juniors brand. Unfortunately, there were very few options in her size, which often led to disappointment. “Shopping was always stressful, sometimes devastating,” she remembers.
That experience stuck with her, and in 2021, she and her sister Alyss founded Curvy Cactus, a curated resale boutique for plus-size fashion. After mainly selling at flea markets, in October 2024, they opened up a brick-and-mortar location in downtown Seattle through the Seattle Restored program, which repurposes empty storefronts with pop-up shops and
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