Local and foreign ‘finfluencers’ may be skirting B.C. stock market rules, regulator warns

A new version of stock touts has emerged over the past decade that has increasingly caught the attention of local securities regulators.

The B.C. Securities Commission announced June 6 it has issued 76 “warning letters” to YouTube creators around the world who may have promoted B.C. public companies without making proper disclosures to their audience.

Additionally, the commission said in a release its staff hand-delivered a caution letter to an unnamed Vancouver-area “finfluencer” about potentially unregistered activity, while also directing him to get legal advice before promoting securities-related services.

A so-called finfluencer is a person who uses social media platforms to share financial advice or investment tips.

“They often don’t possess formal financial

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