Amid labor shortage, Oregon's technology companies turn to TV, radio ads and hiring people still in school

Ads for Intel’s job openings are running during Sunday Night Football. Those jobs only require a high school diploma and the ability to spend all day on your feet.

PORTLAND, Ore. — Intel has taken to running TV ads during the Portland telecast of Sunday Night Football, one of the most popular programs on the air — but not to hawk its microprocessors.

It’s trying to lure workers.

And at a time when the most entry-level job seekers are in demand at restaurants, hotels, bus companies and heath care clinics, Intel’s pitch is to perhaps try advanced microcircuitry manufacturing instead.

The microelectronics

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