From the Trail Blazers to the Fire, Oregon’s sports economy is booming — but experts say more investment is needed

A first-of-its-kind report found Oregon’s spectator sports is a growing bright spot, but investments like the Moda Center renovation may be key to its future.

PORTLAND, Ore. — As Oregon struggles to add jobs and attract new residents, a new report finds one industry is quietly outperforming expectations: sports. Spectators added about $1.7 billion into the state economy and supported roughly 9,000 jobs in 2024.

The report, produced by economic research firm ECONorthwest in partnership with Sport Oregon, frames spectator sports as a critical “traded sector” industry — one that draws outside dollars into the state much like Oregon’s dominant semiconductor industry. 

Mike Wilkerson, director of

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