The introduction of domestic first class represents a notable departure from JetBlue’s long-standing brand identity, which emphasized low fares and free perks.
WASHINGTON — JetBlue Airways plans to introduce first-class seating on its domestic routes beginning in 2026, marking a significant shift for the airline as it looks to attract higher-paying customers and push its way out of being seen as just a budget airline.
Aviation watchdog JonNYC indicates that first-class certification is ongoing at the airline, and the prototype first-class cabins are expected to hit some planes in June 2026 with installations on A320 aircraft beginning in August 2026. JetBlue is expected to complete modifications
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