Google has filed a lawsuit to protect its search results, targeting a firm called SerpApi that has turned Google’s 10 blue links into a business. According to Google, SerpApi ignores established law and Google’s terms to scrape and resell its search engine results pages (SERPs). This is not the first action against SerpApi, but Google’s decision to go after a scraper could signal a new, more aggressive stance on protecting its search data.
SerpApi and similar firms do fulfill a need, but they sit in a legal gray area. Google does not provide an API for its search results, which are based on the world’s largest and most comprehensive
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