MSNBC enters the hall of retired corporate names this weekend, with the network formally switching over to MS NOW, all part of the corporate divorce from NBC News.
NEW YORK(AP) — Asked what viewers should expect when television’s MSNBC makes its corporate divorce from NBC News official this weekend, network president Rebecca Kutler points to a poster on the wall of a conference room at its new offices off Times Square.
Its message reads: “Same Mission. New Name.”
“To me, that encapsulates exactly what we need to be saying,” Kutler said. “Our job in the next few weeks is to flood the zone …
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