OK, but which one is better?
These differences don’t necessarily mean the AI-generated results are “worse,” of course. The researchers found that GPT-based searches were more likely to cite sources like corporate entities and encyclopedias for their information, for instance, while almost never citing social media websites.
An LLM-based analysis tool found that AI-powered search results also tended to cover a similar number of identifiable “concepts” as the traditional top 10 links, suggesting a similar level of detail, diversity, and novelty in the results. At the same time, the researchers found that “generative engines tend to compress information, sometimes omitting secondary or ambiguous aspects that traditional search retains.” That
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