Walmart says it will phase out synthetic dyes from ‘Great Value’ products, other in-house brands

Walmart is the latest company to take a step back from synthetic dyes in consumer products, facing pressure from the federal government.

WASHINGTON — Walmart, one of the largest retailers in the U.S., announced Wednesday that its in-house brands, including the popular “Great Value” brand, would phase out synthetic dyes and other artificial ingredients soon. 

In an emailed statement, a Walmart spokesperson said more than 30 ingredients would be phased out, but didn’t lay out a definitive timeline for when those ingredients would be dropped from the manufacturing process. 

Walmart said that all private brand food items sold by the company, under the Great

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