Cracker Barrel abandons new logo after customer backlash

“We said we would listen, and we have,” the company said in the statement.

LEBANON, Tenn. — Cracker Barrel announced Tuesday it is abandoning its new logo and returning to its iconic “Old Timer” design after facing widespread customer backlash over the rebrand.

The Lebanon, Tennessee-based restaurant chain posted on X that it had listened to customer feedback and would restore its traditional logo featuring a man in overalls sitting next to a barrel.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have,” the company said in the statement. “Our new logo is

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