Dedicated volunteer exposes “single largest self-promotion operation in Wikipedia’s history”

After a reduction in activity, things ramped up again in 2021, as IP addresses from around the world started creating Woodard references and articles once more. For instance, “addresses from Canada, Germany, Indonesia, the UK and other places added some trivia about Woodard to all 15 Wikipedia articles about the calea ternifolia.”

Then things got “more sophisticated.” From December 2021 through June 2025, 183 articles were created about Woodard, each in a different language’s Wikipedia and each by a unique account. These accounts followed a pattern of behavior: They were “created, often with a fairly generic name, and made a user page with a single image on it. They

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