When Harrison Peers, 24, was licensed as a Realtor in 2020, “everyone” told him to knock on doors to drum up business. But as the COVID-19 pandemic unfolded, the B.C. government advised people not to leave their homes, forcing Peers to adapt.
He decided to make short-form videos about real estate for social media.
“Immediately I doubled down on it, I went hard and I posted five times a day for about a year on TikTok just to try and build my clientele out,” Peers said.
Now a luxury specialist with Sotheby’s International Realty Canada, Peers focuses on upscale home tours and averages more than one million views per month
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