Nike is reestablishing a more direct relationship with Amazon at a time when its sales are weakening.
BEAVERTON, Ore. — Nike is going to start selling its products directly on Amazon’s U.S. website for the first time since 2019 as the company looks for more ways to bring goods to customers and boost sales.
Nike, which sells footwear, clothing and other items, cut ties with Amazon at a time when the online retailer was trying to lure big brands to its website. While Nike stopped selling its sneakers and athletic gear directly to Amazon in 2019, Nike’s goods were still available on Amazon.com, sold by independent sellers
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