Upbeat ad filmed in fire-ravaged Lytton, B.C., called 'a slap in the face' to residents

Residents of Lytton, B.C., say they feel exploited by a new commercial that features their community ravaged by wildfire.

A commercial for ATCO Group, a Calgary-based structures and logistics company, shows two young kids walking through a burned-out town while hauling a seedling tree in a wagon to a cover version of Katrina and the Waves’ 1985 hit “Walking on Sunshine.” 

The young girls pass a sign that reads “School reopens today” and try in vain to dig a hole. An ATCO worker stops what he’s doing and helps the young girls plant the seedling. 

The commercial ends with the tagline, “For over 75 years, we’ve been where the world needs us.”

But the company

→ Continue reading at CBC News

Related articles


Share article

Latest articles