As TikTok’s popularity and earnings soar, the company has decided to crack down on political content creators—sometimes with thousands of followers—who violate the app’s policies against paid political ads. TikTok says it has been aware of the problem since 2020, but it became an issue of public concern in 2021. That’s when the Washington Post and The Mozilla Foundation uncovered TikToks from both left- and right-wing content creators that appeared to be violating FTC guidelines, which require, at a minimum, that posts must be marked with an “#ad” hashtag.
TikTok has always left it up to content
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