The 2023 Kia Niro proves why you stick with a winning formula

Enlarge / In green, the Kia Niro hybrid; in white, the Kia Niro EV. (Kia Niro PHEV not pictured)Jonathan Gitlin

LEUCADIA, Calif.—The Kia Niro isn’t a flashy car. It doesn’t have a weird origin story like its stablemate, “the boar with a backpack.” There are no sporty pretensions, nor designs on exploring Moab off the grid. Instead, it’s just been an affordable family crossover, quietly going about its way as efficiently as possible, with hybrid, plug-in hybrid, and battery electric vehicle versions.

The Niro fills the lower end of Kia’s electrified offerings in the US, and for model year 2023,

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