Starting in 2023, players will need to get used to a new name for the signature EA Sports soccer game.
ZÜRICH, Switzerland — Electronic Arts will stop making its hugely successful FIFA video game in its current name, marking a split in one of soccer’s most successful and lucrative partnerships after the sides failed to strike a new licensing deal.
Instead, the California company said Tuesday that EA Sports FC will be introduced from 2023 after it creates the final game in partnership with FIFA later this year.
Licensing rights for the game earn FIFA about $150 million annually — the single biggest commercial
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