Costco Hires Twitter User's Lovable Dad

Costco has always seemed to hover regally above the shark-infested waters of corporate competition. The company boasts an advertising budget of exactly zero dollars, and they don’t have a PR team to speak of (evidently you don’t need one, when you’ve brought the world $1.50 hotdogs and a pumpkin pie so esteemed it has its own Twitter account).

Unlike fans of its pie, the Seattle-born superstore chain doesn’t have much of a social media presence, which is why it came as a particular surprise when Twitter user Rebecca Mix’s father got hired at a Costco in the Detroit metro area after CEO Craig Jelinek saw her tweets.


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