Would you rather: suffer frequent, excruciating foot pain, or never wear cute shoes again?
It’s not just a hypothetical. It’s a decision that so frequently brings patients to tears that Australian podiatrists Caroline and Alan McCullouch dropped their practice to start a shoe company in 2011. The Australian brand, Frankie4, makes its U.S. debut on Capitol Hill January 15 selling women’s footwear designed with both comfort and fashion in mind, “rather than shoes that do nothing for us and are designed by men,” says Seattleite and global CEO Cathy Barnett.
Is it depressing that that’s innovative? Yes. Do we want to get our aching feet in
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