'Comfort equals confidence': Oregon professor helps Old Navy improve plus-size options for women

Body scan images of real women helped designers focus on shaping plus-sized fashions to improve fit, rather than just making them bigger.

EUGENE, Ore. — The word is “Bodequality.” Old Navy hopes people understand it’s more than just their latest campaign slogan.

This year, the clothing retailer did away with its plus-size section. Instead, it brought all women’s sizes together: 0 to 28 in stores and up to size 30 online. And while anyone can change a store layout, Old Navy dug deeper, turning to University of Oregon professor Susan Sokolowski for help.

“Old Navy came to me and they talked about ‘democratic fit’

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