‘What kind of business do we want to be a part of?’: PDX jewelry maker Betsy & Iya rethinks work culture

The Portland jewelry brand has been around for more than 14 years and recently moved to a four-day workweek and added mindfulness breaks.

PORTLAND, Ore. — “Jewelry has been around since the beginning of time,” said Betsy Cross. “It’s a way for us to express ourselves. It’s a way for us to feel a sense of individuality.”  

That’s just one reason Betsy Cross started her own jewelry-making business, Betsy & Iya. When it comes to the jewelry made at her shop, the team has something particular in mind.

“It’s just this physical representation of joy and celebration,” Cross said. “The Betsy & Iya

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