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Elance-oDesk Merger Begets Upwork

Elance-oDesk Merger Begets Upwork

Rebranding is a tricky business, especially if your company has a lot of competition. Usually, rebranding includes creating a new marketing strategy with a new name, logo, or style to refresh the brand and attract new consumers or investors. Recently, Elance-oDesk went through a rebranding and gave birth to Upwork. When Elance and oDesk merged a little more than a year ago, users were skeptical. Elance’s reputation was that it had higher quality job listings and more professional talent. O-Desk was considered the place for smaller, lower budget jobs that might not attract premium providers. After the merger, which came as a complete surprise to freelancers, things really started to change. If you don’t know how a freelance marketplace works, Clients list jobs for free and Providers pay to bid and send proposals to the Clients. After the...

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Sports

AZ postcard: They grow cotton here, ostriches, too

AZ postcard: They grow cotton here, ostriches, too

One of the first documents placed in our hands when we arrived in Arizona this week is a list of 100 fun facts about the state. Just a few highlights: 19. Arizona grows enough cotton each year ...

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Technology

E-learning start-up Fishtree to create 25 new jobs after raising US$3m investmen…

E-learning start-up Fishtree to create 25 new jobs after raising US$3m investment

E-learning start-up Fishtree to create 25 new jobs after raising US$3m investment Fishtree CEO Terry Nealon and CTO Jim Butler at Mobile World Congress in Barcelona t...

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Business

Elance-oDesk Merger Begets Upwork

Elance-oDesk Merger Begets Upwork

Rebranding is a tricky business, especially if your company has a lot of competition. Usually, rebranding includes creating a new marketing strategy with a new name, logo, or style to refresh the brand and attract new consumers or investors. Recently...

Read more
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